Hiko Adventures Transformed

UI/UX Case Study / 2020

Introduction

Hiko is not just an app, it's a gateway to digital outdoor adventures. Designed with a blend of innovation and user-centricity, Hiko caters to outdoor enthusiasts who seek to explore hiking trails in a new light. Whether you're a solo wanderer or a curious group, Hiko transforms your hiking experience into an unforgettable journey of discovery. Hiko encapsulates the essence of adventure, seamlessly blending technology with the great outdoors. Whether you're scaling mountains or strolling through tranquil landscapes, the app's meticulous design and features empower you to unlock the world of hiking in a way that resonates with your unique spirit of adventure.

MY ROLE

Research, analysis, product design, design systems, user-testing.

THE TEAM

Me and google

TIMELINE

Feb 2020 — Mar 2020

Road map

Discover Phase

Defining the Scope

In the initial phase of our journey with Hiko, we embarked on a mission to define the scope of the project. Our goal was to outline the boundaries, objectives, and parameters that would guide our design efforts.

Goal

Our overarching goals steer the ship. We envision Hiko as an app that seamlessly connects outdoor enthusiasts with their passion for exploration. We aim to provide an intuitive and immersive experience that elevates hiking to new heights. Additionally, we prioritize user safety, accessibility, and engagement.

Primary Research

Qualitative research

Now it’s time to know what user really wants and what are the changes they required on the website, or they like the interface and doesn’t want any changes. For this reason we conducted online survey and we get responses of 100 peoples.

Quantitative research

I conducted personal interviews of 40-50 peoples ,because personal interviews is the best way to understand the user problems.

Survey data

User Interviews

From your perspective as a potential client, what specific information or assurances would you seek on KodeUX's website to consider their services for a project?

I'd like to see examples of projects similar to mine, information about the design process, pricing structures, and evidence of client satisfaction.
Could you share your experience when visiting design agency websites in the past? What design elements or information are most influential in your decision-making process as a potential customer?

I've visited various design agency websites. Clear and visually appealing portfolios, client success stories, and a straightforward contact process are important for my decision-making.
What aspects of a website's design, content, or features would make you more likely to engage with or reach out to a design agency like KodeUX?

A well-organized and visually appealing portfolio, clear descriptions of services offered, and an easy-to-find contact form would encourage me to reach out.
How do you typically assess the credibility and professionalism of a design agency based on their website?

Credibility is often determined by the quality of their work showcased in the portfolio, the presence of client testimonials, and a professional website design.
Are there any design agency websites you've visited recently that stood out to you in terms of delivering a strong user experience and effectively communicating their services?

I recently found a design agency with a captivating portfolio, detailed case studies, and a blog with valuable design insights. It made me more confident in their capabilities.
Are there any specific interactive elements or content types that you believe are crucial for converting website visitors into clients or partners?

Interactive elements such as informative videos, case studies, and interactive infographics can be powerful tools for converting visitors into clients or partners.
As a product manager, what elements on a website do you find most influential in terms of communicating the agency's mission and values to potential clients or partners?

The homepage, mission statement, client success stories, and an easily accessible contact form are key elements for communicating the agency's values.
How do you typically assess the effectiveness of a website in achieving business goals or attracting users and customers?

I use analytics tools to track conversion rates, user engagement, and user journey analysis to assess a website's effectiveness.
What key performance indicators (KPIs) do you consider when evaluating the success of a website from a business perspective?

KPIs may include conversion rates, bounce rates, user acquisition costs, and customer retention metrics, depending on the business goals.
How would you envision the website contributing to KodeUX's marketing and client engagement strategies?

The website can serve as a platform to showcase our expertise, generate leads, and engage potential clients. It should align with our branding and marketing strategy.
What role does technology play in your outdoor adventures, and how comfortable are you using it during hikes?

Technology helps with navigation, but I prefer to have offline options in case of poor signal.
What challenges do you typically face when planning a hiking trip?

Finding accurate trail information and selecting trails that match my skill level can be tough.
When it comes to discovering new hiking trails, what sources do you trust for reliable information?

I rely on online hiking forums and recommendations from friends who are experienced hikers.
How often do you go hiking, and what motivates you to do so?

I go hiking at least once a month. I find it refreshing to disconnect from technology and connect with nature."
How do you currently navigate and find trails when you're hiking in unfamiliar locations?

I use a combination of paper maps and GPS apps on my smartphone.
What features or functionalities would you like to see in an outdoor adventure app to enhance your hiking experience?

Real-time trail tracking, personalized trail recommendations, and trail difficulty filters
What role does technology play in your outdoor adventures, and how comfortable are you using it during hikes?

Technology serves as a vital companion during my outdoor adventures. I rely on it for navigation, ensuring I stay on the right path and reach my intended destination. However, I also value the importance of disconnecting and fully immersing myself in nature's wonders. Finding a balance between using technology for safety and experiencing the raw beauty of nature is essential.
What features or functionalities would you like to see in an outdoor adventure app to enhance your hiking experience?

An ideal outdoor adventure app would be equipped with a variety of features to enhance my hiking experience. Real-time weather updates would allow me to plan accordingly and stay safe. Trail reviews from fellow hikers would offer valuable insights and recommendations. Interactive trail maps, complete with elevation profiles and points of interest, would assist me in making informed decisions about my hike.
How often do you go hiking, and what motivates you to do so?

I embark on hiking adventures every other weekend. It's an invigorating way for me to recharge my mind, body, and spirit. The allure of nature's beauty, the serenity of the outdoors, and the physical challenge of conquering trails motivate me to explore.
How do you currently navigate and find trails when you're hiking in unfamiliar locations?

In unfamiliar terrains, I rely on hiking apps that provide comprehensive trail information, including maps and difficulty levels. These apps become my virtual guides, helping me navigate unfamiliar trails with confidence.
What challenges do you typically face when planning a hiking trip?

One of the common challenges I encounter is finding trails that strike the right balance between being challenging enough to engage me and safe enough to ensure my well-being. It's also important to factor in accessibility, considering the locations and ease of reaching the trailheads.
What features or functionalities would you like to see in an outdoor adventure app to enhance your hiking experience?

An ideal outdoor adventure app would be equipped with a variety of features to enhance my hiking experience. Real-time weather updates would allow me to plan accordingly and stay safe. Trail reviews from fellow hikers would offer valuable insights and recommendations. Interactive trail maps, complete with elevation profiles and points of interest, would assist me in making informed decisions about my hike.
What types of websites or digital products do you frequently visit, and what design elements do you find most appealing or engaging on those websites

I often visit e-commerce websites. I'm drawn to clean and visually appealing designs, intuitive navigation, and clear calls to action.
What specific features or information would you expect to find on KodeUX's website, considering its focus on design and user experience?

I would expect to find a portfolio of their work, client testimonials, information about their design process, and perhaps some blog content on design trends.
How important is the visual appeal of a website in your decision-making process when using or interacting with a digital product?

Visual appeal is crucial to me. It sets the first impression and can influence how I perceive the product or brand.
How often do you use websites or applications on mobile devices, and what factors contribute to a positive mobile user experience for you?

I use my smartphone for browsing frequently. A responsive design, fast loading times, and touch-friendly interactions are key to a positive mobile experience.
Can you share your preferences regarding navigation on websites? What makes a website's navigation user-friendly for you?

I prefer straightforward navigation with well-organized menus and easily accessible search functionality. It should be easy to find what I'm looking for.
From a developer's perspective, what features or information should be easily accessible on KodeUX's website to support your development process or collaboration with designers?

Access to design assets (style guides, UI kits), clear design specifications, and a structured feedback system would be immensely helpful.
As a developer, what elements of a website's design or functionality make your job easier, and how do they impact your ability to implement a design effectively?

Clean and well-organized code, clear design documentation, and modular design elements make my job easier and help ensure smooth implementation.
How do you approach the implementation of responsive design to ensure that websites look and function well on various devices?

I use a mobile-first approach, create fluid layouts, and extensively test on different devices to ensure a responsive design that adapts seamlessly.
Are there any specific design or UI trends you believe are essential for a modern website? How do these trends affect your work as a developer?

Trends like minimalistic design, microinteractions, and responsive design are crucial. They influence my coding decisions and help create a better user experience.
What do you value most when it comes to the usability and performance of a website, and how can these aspects be improved through design?

Usability and performance are key. Good design should prioritize intuitive navigation, fast loading times, and an optimal user flow.
How do you navigate and find trails when hiking in unfamiliar locations?

I rely on GPS apps and online guides to confidently explore new trails, ensuring a smoother and more enjoyable experience.
How often do you go hiking, and what motivates you to do so?

I hike monthly to escape routine and embrace nature's tranquility, finding solace in its beauty and a renewed sense of spirit."
What challenges do you typically face when planning a hiking trip?

Balancing my skill level with trail difficulty while prioritizing safety can be quite intricate and requires thorough research."
When discovering new hiking trails, what sources do you trust for reliable information?

I trust online hiking communities for first-hand insights and suggestions from friends who share my passion for the outdoors.
What features or functionalities would you like in an outdoor adventure app to enhance your hiking experience?

An ideal app would provide real-time trail conditions, detailed difficulty ratings, and the ability to save and share routes, enriching my hikes.
What role does technology play in your outdoor adventures, and how comfortable are you using it during hikes?

While technology assists in navigation, I also treasure the moments of disconnecting from constant digital interaction during hikes.
How do you currently navigate and find trails when you're hiking in unfamiliar locations?

I use hiking apps and GPS to explore new trails, and I always make sure to have a physical map as a backup.
What role does technology play in your outdoor adventures, and how comfortable are you using it during hikes?

Technology helps me stay on track, but I also value disconnecting. Safety features are essential, especially when I'm hiking alone.
How often do you go hiking, and what motivates you to do so?

I love hiking, and I try to do it twice a month. It's my way of connecting with nature, finding peace, and challenging myself.
What challenges do you typically face when planning a hiking trip?

Finding trails that are both challenging and safe, especially as a girl, can be tricky. Ensuring I have the right gear is important too.
When discovering new hiking trails, what sources do you trust for reliable information?

I trust online communities and apps with female-focused content, where I can find tips and recommendations tailored to my needs."
What features or functionalities would you like in an outdoor adventure app to enhance your hiking experience?

An app with real-time trail updates, safety tips for solo hikers, and the option to connect with other female hikers would be amazing.

Competitive analysis

In this competitive analysis, we delve into how Hiko stacks up against other prominent outdoor adventure and hiking apps in the market.

Define Phase

User Profiles
& Personas

We delved deep into understanding the app's target audience. By creating detailed user profiles and personas, we breathed life into the diverse range of individuals who would engage with Hiko, ensuring our design decisions were rooted in empathy.