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Panic Pal

UI UX Case Study / Summer / 2023



In a fast-paced world where stress and mental health issues have become increasingly prevalent, Panic Pal aims to provide users with a digital companion that facilitates mindfulness, self-care, and access to professional support. By leveraging the power of technology, Panic Pal seeks to address the growing need for mental health resources that are accessible, user-friendly, and effective in promoting holistic well-being.


Analysis, product design, design systems, user-testing, design delivery, branding, print media and illustration


Me and google


June 2020 —  July 2020

Problem Statement

Problem Statement for Panic Pal: Bridging Mental Health Support and Expert Guidance

Pain Points

  • Limited Accessibility to Qualified Professionals: Many individuals struggle to find and access licensed therapists due to geographical constraints or lack of options.

  • Stigma Surrounding Seeking Help: The stigma associated with seeking therapy or professional help prevents individuals from reaching out and addressing their mental health needs.

  • Fragmented Resources and Solutions: Existing mental health resources are scattered across various platforms, making it challenging for individuals to find comprehensive support.

  • Lack of Confidentiality: Concerns about privacy and confidentiality prevent some individuals from engaging in therapy or seeking support online.


  • Therapist Search and Access: Panic Pal's "Find Therapists" feature provides a curated directory of licensed therapists, allowing users to search based on specialization and availability.

  • Anonymity and Privacy: Panic Pal prioritizes user privacy, enabling users to engage in secure online therapy sessions without revealing their identities.

  • Comprehensive Platform: Panic Pal serves as a one-stop platform that integrates professional guidance, mindfulness practices, support, and therapy, reducing the need to navigate various resources.

  • Education and Awareness: The app offers educational content to address the stigma surrounding mental health, encouraging users to seek help and engage in therapy without fear.

Discover Phase

Defining the Scope

The scope of Panic Pal encompasses developing a mobile application that combines various features, including psychotherapist search, wellness activities, helper chat functionality, and mood tracking. The app's design and user experience should be centered around simplicity, accessibility, and effectiveness in promoting mental wellness.


The goal of Panic Pal is to create a user-centric mobile application that empowers individuals to proactively manage their mental health by incorporating mindfulness practices and connecting them with appropriate resources.


  • Provide users with a user-friendly platform for finding psychotherapists and mental health professionals.

  • Offer a range of wellness activities to encourage mindfulness and self-care.

  • Enable real-time chat interactions with helpers who can provide emotional support and guidance.

  • Allow users to track their moods and emotional fluctuations over time.

User Research

User research is like the building blocks for creating Panic Pal – the app that's all about mental health support. Just think of it as the blueprint that helps us design the app in a way that really clicks with you and others like you. We did this by talking to people and using numbers to understand what you want and what might be bothering you when it comes to mental health.

We used two main ways to figure things out: qualitative and quantitative research. These are just fancy words, but they mean we talked to people and looked at numbers to get the whole picture.

Primary Research

Qualitative research

In the Qualitative Research phase, we engaged in in-depth interviews with a diverse group of potential users to gain a deeper understanding of their mental health practices, challenges, and expectations from a mental health app. We conducted a series of semi-structured interviews with 15 individuals aged 18 to 35, comprising students, working professionals, and homemakers. We ensured a balanced representation across genders and backgrounds to capture a comprehensive range of perspectives.


  • Male: 7

  • Female: 8

  • Students: 6

  • Working Professionals: 6

  • Homemakers: 3

Quantitative research

In the Quantitative Research phase, we distributed an online survey to gather insights into the prevalence of mental health app usage, the demand for accessible resources, and the specific features that users prefer.The survey was distributed to a broader audience, targeting 200 respondents aged 18 and above. The survey was promoted through social media platforms, forums, and email lists to ensure a diverse participant pool.

Demographics:​ Age range: 18 - 40

  • Female: 100

  • Males: 100

Survey data

Competitive analysis

In the Competitive Analysis phase, we embarked on a comprehensive exploration of leading mental health apps, including our very own Panic Pal. This exercise shed light on the strengths, weaknesses, opportunities, and threats inherent in each app, helping us define Panic Pal's strategic positioning.

Frame 34958-(

Define Phase

User Profiles
& Personas

During the project's Define phase, I developed detailed user profiles and personas. These representations encapsulated the diverse characteristics and needs of KodeUX's audience, guiding my design choices and solutions.

Empathy Map

Empathy mapping empowered me to immerse myself in users' perspectives, comprehending their feelings, thoughts, and motivations. This exercise amplified my ability to align design elements with users' emotional responses.

empathy map panic pal.webp


  • Work-Related Pressure: Constant pressure to meet deadlines and prove herself at work causes stress and anxiety.

  • Lack of Me-Time: Struggling to find time for herself due to work commitments affects her overall well-being.

  • Difficulty Disconnecting: Inability to disconnect from work after hours leads to frustration and difficulty unwinding.


  • Effective Stress Management: By finding strategies to manage work-related stress, Priya gains a sense of control over her emotions.

  • Enhanced Well-Being: Discovering effective techniques for relaxation and mindfulness contributes to Priya's overall well-being.

  • Work-Life Harmony: Gaining tools to balance work and personal life helps Priya achieve a more harmonious lifestyle.

Business Model Canvas

A business model canvas is a visual representation of a business model, highlighting all keys strategic factors. In other words, it is a general, holistic and complete overview of the company’s workings, customers, revenue streams and more.

Value proposition canvas

A value proposition canvas is a framework which can help ensure that a product or service is positioned around what what the customer values and needs.

Version Evolution


Creating women specific content on social platforms. And connecting them through connecting them direct through video call.


Creating women specific content on social platforms and giving them personalized solutions by one to one councelling.


Creating a full fledged platform for women to interact with each other, get to know authentic information and get one to one help with all features like AI chatbot etc.

4 Keys



Capabilities & Resources

Capabilities & Resources

Calm, Headspace, Betterhelp & Talkspce

Focusing specially on women mental health

Mission-Drive employees A company led by women

By signing exclusive deals with upcoming women influencers and by organically growing social media following.

Blue Print Strategy


  • Introvert people are not able to share their problems.

  • Gender-based society stigma regarding mental health.

Focus Area

  • Age group 14-50.

  • Schools colleges and communities.


  • braking the gender-based stigma of society.

  • Normalizing mental health issue treatment.


  • Stress-free life.

  • Healthy relationship.

Focus Area

  • Privacy

  • Empathy


  • Increase access to mental health treatment.

  • Normalizing mental health issue treatment.

Dream Phase

Paper Prototypes

Using paper and pen, we map out the layout of each screen, including buttons, navigation, and content placement. By simulating user interactions, we can test how users would navigate through the app and understand how different elements connect. These paper prototypes enable us to quickly experiment with different design ideas, gather early feedback, and identify any potential usability issues. As we interact with the paper prototypes, we refine and adjust the design, gradually shaping Panic Pal's user experience before translating it into actual development.

UX strategy Canvas

User problem [Prioritized]

  • No credible information source.

  • Fear of constant judgement.

  • Fear that their data can be used elsewhere.

Intrinsic Motivation

  • Women and men want to solve their mental issues in easy and private way.


  • Acquisition

  • Activation

  • Retention

  • Revenue

  • Referral


  • Customer acquisition cost.

  • Customer Activation Rate.

  • Monthly recurring revenue.

  • Net promotes score.

  • Monthly active users.


  • Awareness

  • Mentorship & Support

  • Helpful content

  • User satisfaction

App Prototype

Thinkin' what I'm thinkin'?
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